I'm Vanessa, an employer branding and communications strategist, and ICF‑trained coach.

With a background in talent management and communications, I have what it takes to help your organisation stand out, attract and retain the right talent, as well as cultivate a unique workplace culture through employee experiences that matter.

My solutions combine marketing creativity and great communication, with human‑based interventions and leadership practices — a winning formula to bring your purpose to life and thrive sustainably.

Employer Branding Consultancy

Helping organisations of any size become masters of their talent attraction and retention challenges through strategic and practical employer branding practices.

Empowering HR and Marketing professionals become employer branding and internal communications experts through mentorships, workshops and programmes.

Employer Branding Training

Workplace Culture Development

Building unique and thriving workplace cultures by supporting senior leadership teams in honing leadership behaviours that role model the organisation’s purpose and core values.

Internal Communications Support

Working with senior leaders to build internal communication practices that foster employee engagement, high-performance and productivity, particularly during times of crisis and change.

Project Highlights

Gen-Z Exploratory Package

An interactive workshop combined with a post recommendations presentation on how the Public Service of Malta can attract and engage younger generation. Attendees participated in insightful discussions and actively brainstormed on tangible actions, following the presentation of local Gen Z data and employer branding best practices.

To ensure a tailored approach, a pre-workshop consultation was included, delving into the Public Service’s current talent needs and current strategic direction. They also received a copy of FreeHour’s commissioned research, Employment Trends Amongst Young People in Malta 2023.

Employer Branding Review

The employer branding review looked into Nium strategic plans, employee experience, HR & marketing practices. Through in-depth interviews, focus groups and a deep dive into HR metrics, we were able to highlight key talent challenges – but more importantly – articulate Nium’s DNA in Malta through the employee’s language.

Combined with Nium’s purpose and values, this research gave us the base for developing Nium Malta’s employer branding narrative for all internal and external employer branding communication efforts to attract and engage the right talent. It also gave clear direction on what HR needs to focus their efforts on when it comes to employee engagement and performance matters.

Clients That Trusted Me

  • Vanessa's ability to simultaneously strategize creatively & execute with such attention to detail was pivotal to her contribution to Evolution's global employee engagement programme and onboarding experience.

    Karin Ericsson, Head of HR Operations - Evolution

  • Vanessa always came prepared with her ideas and vision, but was able to listen actively and openly to our own position and adapt to our unexpected changing business needs.

    Nicholas Schembri, General Manager - Nium

  • The workshop The Vivian Leader – purpose & expectations was engaging & truly transformative for our leadership team. It challenged us in reflecting on what shared behaviours we can commit to being accountable for, and what behaviours are essential for driving the business forward.

    Denise Borg Manche, Managing Director - Vivian Corporation Ltd.

  • As a coachee, I always felt truly seen by Vanesa. Not only were my struggles acknowledged, but she also challenged me, kindly, when I needed to be nudged into action.

    Sarah Borg, Freelance Writer & Artist

  • I joined Vanessa's workshop 'Elevate your Employer Brand in 3 Simple Steps' - held in collaboration with FHRD. It was highly engaging and interactive, providing valuable insights and tools to boost our employer branding. It was particularly beneficial for us at Amusnet Gaming to have both marketing and HR in attendance, as it enabled us to refine our approach when communicating our employer brand, which is essential for attracting and retaining top talent.

    Jessica Bucciano, Senior Marketing Specialist - Amusnet Gaming

  • Vanessa swiftly and accurately understood RSM's ethos, providing strategic and very practical guidance on our internal and external employer branding efforts. She worked seamlessly with HR, marketing and our senior leadership ensuring a smooth and productive collaboration throughout. We wholeheartedly recommend her for her professionalism and expertise.w List Item

    Romina Abdilla, HR Manager & Rica Xuereb, Marketing Executive - RSM Malta

Organisations I’ve worked with

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