I'm Vanessa, an employer brand and communications strategist.

I help organisations connect what they say with what people actually experience.

With a background in talent management, communications and leadership, I help senior leaders, HR and Marketing teams design meaningful employee, candidate and leadership experiences that strengthen trust, culture, performance and retention.

My work brings together brand strategy, facilitation, communications, psychology and design thinking methods to help teams align around employer brand, employee experience and internal communications - and turning ‘fancy’ words and ideas into practical action.

I work directly with organisations, or as a specialist partner to brand agencies and HR consultancies.

Let's Connect!

How I Help Organisations Connect Promise with Experience

Employer Brand Consultancy

Helping organisations of any size become masters of their talent attraction and retention challenges through strategic and practical employer branding practices.

Employer Branding Training

Empowering HR and Marketing professionals to become employer branding and internal communications experts through mentorships, workshops and programmes.

Workplace Culture Development

Building unique and thriving workplace cultures by supporting senior leaders in honing leadership behaviours that role model the organisation’s purpose and core values.

Working with senior leaders to build internal communication practices that foster employee engagement, high-performance and productivity, particularly during times of crisis and change.

Internal Communications Support

The Employer Brand Mindset Community

A dedicated hub for professionals seeking to develop their employer branding capabilities, the Employer Brand Mindset Community provides a space for knowledge-sharing, mentorship, and collaboration.

Members gain access to expert-led discussions, case studies, benchmarking opportunities, and networking events. Through bi-monthly virtual meetups and in-person gatherings, participants refine their employer branding strategies while connecting with like-minded peers.

This free membership-based initiative is open to professionals committed to strengthening employer branding within their organisations.

Learn more

Organisations I’ve Worked With

Clients That Trusted Me

Vanessa's ability to simultaneously strategize creatively & execute with such attention to detail was pivotal to her contribution to Evolution's global employee engagement programme and onboarding experience.

Karin Ericsson, Head of HR Operations - Evolution
Vanessa always came prepared with her ideas and vision, but was able to listen actively and openly to our own position and adapt to our unexpected changing business needs.

Nicholas Schembri, General Manager - Nium
The workshop The Vivian Leader – Purpose & Expectations was engaging & truly transformative for our leadership team. It challenged us in reflecting on what shared behaviours we can commit to being accountable for, and what behaviours are essential for driving the business forward.

Denise Borg Manche, Managing Director - Vivian Corporation Ltd.
Vanessa brought clarity and structure to our employer branding and talent acquisition efforts. She rapidly identified opportunities to create stronger consistency in our overall messaging and more focused talent acquisition strategies. She conceptualised and structured our approach to summer recruitment, strengthening the candidate experience and our employer brand position. Her work was both strategic and actionable due to her ability to connect branding, HR practices and operational realities.

Sandra Janbell, Director Talent & Development, Strawberry
I joined Vanessa's workshop 'Elevate your Employer Brand in 3 Simple Steps' - held in collaboration with FHRD. It was highly engaging and interactive, providing valuable insights and tools to boost our employer branding. It was particularly beneficial for us at Amusnet Gaming to have both marketing and HR in attendance, as it enabled us to refine our approach when communicating our employer brand, which is essential for attracting and retaining top talent.

Jessica Bucciano, Senior Marketing Specialist - Amusnet Gaming
Vanessa swiftly and accurately understood RSM's ethos, providing strategic and very practical guidance on our internal and external employer branding efforts. She worked seamlessly with HR, marketing and our senior leadership ensuring a smooth and productive collaboration throughout. We wholeheartedly recommend her for her professionalism and expertise.

Romina Abdilla, HR Manager & Rica Xuereb, Marketing Executive - RSM Malta
Vanessa helped us understand the relationship between our corporate brand and internal brand, as well as join the dots between our internal people practices and our external messaging. Through the workshop we realised how we can be strategic, but also turn abstract values and concepts into active branding initiatives. Through these initiatives we are aligning who we are with what we do - making our employer brand feel real, consistent, and actionable.

Clayton Micallef Grimaud, Senior Director (Organisational Culture and Corporate Affairs) - National Skills Council
Over 18 months Vanessa supported us in strengthening our internal communication practices, and being more intentional with our HR practices and employee activities. By defining our employer brand positioning and aligning our communications and people practices, we saw clear results in employee engagement and a significant reduction in open vacancies.

Vanessa Portelli, General Manager (Operations, Risk & Compliance) - GasanMamo Insurance
The ITS People and Culture, and Marketing teams came together for a half day workshop to reflect on ITS's employer brand and our efforts to attract and engage employees. Vanessa made everyone feel at ease and her skilled facilitation gave us the space to understand our strengths as an employer and discuss critically how our two teams can work together more efficiently. We left the session feeling empowered and clear on what (simple) actions we can take to improve our employer branding efforts.

Claire Briffa, Deputy CEO - Institute of Tourism Studies (ITS)
Vanessa facilitated our People & Culture team day with a dynamic approach, offering thought-provoking insights. She has a keen ability to read the room and adapts her delivery to keep the experience engaging. Through practical exercises, she guided us in translating our values into everyday actions, strengthening both our culture and sense of belonging. Vanessa’s fun & dynamic approach surely made this experience both impactful and enjoyable. I highly recommend Vanessa for any organisation looking to embed its values in a sustainable and authentic way!

Nina Hansen, Learning and Development Manager - Bank of Valletta
Vanessa’s Employer Branding Consultancy Programme reshaped how we approached our 160-year anniversary campaign, our communications and employee activities - always linking back to our mission. This helped us create consistency and impact, and above all brought Marketing and HR closer than ever. We now communicate with purpose, share what matters, and design initiatives that reflect our values in action. A thoughtful, inspiring experience that made our employer brand feel more intentional and alive.

Francesca Zammit Cutajar, Head of Marketing & Employer Branding - P. Cutajar & Co Ltd

I'm Vanessa, an employer brand and communications strategist.

How I Help Organisations Connect Promise with Experience

Employer Brand Consultancy

Employer Branding Training

Workplace Culture Development

Internal Communications Support

The Employer Brand Mindset Community

Organisations I’ve Worked With

Vanessa's ability to simultaneously strategize creatively & execute with such attention to detail was pivotal to her contribution to Evolution's global employee engagement programme and onboarding experience.

Vanessa always came prepared with her ideas and vision, but was able to listen actively and openly to our own position and adapt to our unexpected changing business needs.

The workshop The Vivian Leader – Purpose & Expectations was engaging & truly transformative for our leadership team. It challenged us in reflecting on what shared behaviours we can commit to being accountable for, and what behaviours are essential for driving the business forward.

Let’s Connect!