Is employer branding part of your current role? Are you interested in exploring its potential to drive business outcomes? If you’re ready to commit to learning more about employer branding, my upcoming course held in collaboration with FHRD, provides practical insights, tools, and resources to help you attract and engage talent more effectively.

• Duration: 3 Weeks, Twice a week (Part-Time) Total Hours: 100

• Accredited: By MFHEA (Malta Further and Higher Education Authority) 

• Award Level: MQF Level 5 

• Who is it for? Heads of HR; HR Managers; HR Consultants, Recruiters, Marketing Managers, Marketing Consultants, Social Media Managers, Communication & PR Specialists, and Small Business Owners.

• Entry requirements: At least 2 years of experience in either Marketing, PR, Communications, or HR.

Why Join?

To discover the latest trends around employer branding

We’ll explore the historical background, theories, and evolving trends in employer branding to help you get a better understanding of today’s workplace dynamics.

To get the metrics right

You’ll gain the skills needed to identify and measure what really matters for developing an employer brand strategy that drives your organisation forward.

For experiential learning

By using real-life scenarios, our aim is to make abstract concepts relatable and actionable, allowing you to easily apply them within your organisation. This interactive course will help you cultivate the right mindset to develop and implement an effective strategy for your organisation.

To familiarise yourself with key concepts

The course is an opportunity to engage with ‘must-know’ concepts surrounding employer branding concepts such as the role of a Mission, Vision and Values, and Employer Value Proposition, while delving into the significance of internal communications, employee advocacy, engagement strategies, and the role of leadership in fostering a positive employer brand.

To equip yourself with necessary tools and resources

Building a meaningful employer brand takes the right tools, resources and insights. By the end of the course, participants will learn to conduct employer branding audits, develop a strong employer brand strategy that resonates with current and prospective employees, and leverage social media tools to effectively engage with talent in a digital age.