Award in Employer Branding & Communications (MQF 5)
Is employer branding part of your current role? Are you interested in exploring its potential to drive business outcomes? If you’re ready to commit to learning more about employer branding, my upcoming course held in collaboration with FHRD, provides practical insights, tools, and resources to help you attract and engage talent more effectively.
Duration: 3 Weeks, Twice a week (Part-Time) Total Hours: 100
Accredited: By MFHEA (Malta Further and Higher Education Authority)
Award Level: MQF Level 5
Who is it for? Heads of HR; HR Managers; HR Consultants, Recruiters, Marketing Managers, Marketing Consultants, Social Media Managers, Communication & PR Specialists, and Small Business Owners.
Entry requirements: At least 2 years of experience in either Marketing, PR, Communications, or HR.
Why Join?
To discover the latest trends around employer branding
We’ll explore the historical background, theories, and evolving trends in employer branding to help you get a better understanding of today’s workplace dynamics.
To get the metrics right
You’ll gain the skills needed to identify and measure what really matters for developing an employer brand strategy that drives your organisation forward.
For experiential learning
By using real-life scenarios, our aim is to make abstract concepts relatable and actionable, allowing you to easily apply them within your organisation. This interactive course will help you cultivate the right mindset to develop and implement an effective strategy for your organisation.
To familiarise yourself with key concepts
The course is an opportunity to engage with ‘must-know’ concepts surrounding employer branding concepts such as the role of a Mission, Vision and Values, and Employer Value Proposition, while delving into the significance of internal communications, employee advocacy, engagement strategies, and the role of leadership in fostering a positive employer brand.
To equip yourself with necessary tools and resources
Building a meaningful employer brand takes the right tools, resources and insights. By the end of the course, participants will learn to conduct employer branding audits, develop a strong employer brand strategy that resonates with current and prospective employees, and leverage social media tools to effectively engage with talent in a digital age.
Keynote at Empple Festival 2024: how to HUMAN at work
Join me at the upcoming Empple Festival 2024: how to HUMAN at work in Belgrade, where I’ll be delivering a keynote on the role of leadership in employer branding. As someone who’s passionate about building workplaces where people thrive, I firmly believe in the critical function of leadership in creating a unique culture and an authentic employer brand.
Many leaders are already aware of how crucial their role is in shaping their employer brand, but understanding this and taking meaningful action towards it are two different things. In my keynote, I’ll be sharing insights from my experience of coaching leaders, offering practical strategies of how employer branding teams can work with leaders to truly live out their organisation’s purpose and core values.
I look forward to connecting with you at this festival, whether you're tuning in online or joining us live in Belgrade.
Workshop: Elevate your Employer Brand for successful talent attraction and retention.
Activate your employer branding in 3 simple steps
A 3-hour interactive workshop where HR & Marketing professionals are given the opportunity to reflect on their organisation as an employer and plan employer branding activities – without having a defined employer brand.
In 3 simple steps this workshop empowers participants to bring their organisation's unique offering to life by adopting an employer branding mindset. Together, we will bust common employer branding myths, explore the power of communications for talent attraction and engagement efforts, and experience employer branding - in practice!
Participants will leave the workshop with a workbook full of actionable employer branding practices to adopt within their organisation.
Location: FHRD Training Room, Tigne Point, Sliema Malta
Price: €130 + VAT per participant
Webinar - Becoming an attractive employer to Gen Z
With Gen Z becoming 27% of the workforce by 2025, it's no wonder that we're all scratching our heads at how to attraction, engage and retain these 'youngsters'.
In this webinar, we will shed light on:
The Gen Z talent landscape - understanding who they are and what motivates them.
How to make your employer brand Gen Z friendly to attract and engage with this talent group.
With a focus on Malta, guest speaker Zach Ciappara, CEO of FreeHour will take us through key insights based on FreeHour's Gen Z at the Workplace study, carried out earlier this year.
Spoiler alert to one of these key insights: 42.2% of Malta's Gen Z state they would consider leaving their job for a lower salary if the alternative job were more fulfilling - highlighting the importance of strong company culture and brand values i.e. the importance of employer branding.
This webinar hopes to provide HR & marketing leaders with key reflections on how to attract, engage and retain the next generation of talent.
FREE registration.
Hope to see you there.
Webinar: Becoming an attractive employer to Gen Z (Malta focus).
With Gen Z soon becoming the world's largest generation, representing over one third of the global population, it's no wonder that we're all scratching our heads at how to attraction, engage and retain these 'youngsters'.
In this webinar, we will shed light on:
The Gen Z talent landscape - understanding who they are and what motivates them.
How to make your employer brand Gen Z friendly to attract and engage with this talent group.
With a focus on Malta, guest speak Zach Ciappara, CEO of FreeHour will take us through key insights from FreeHour's Gen Z at the Workplace Study 2023.
Spoiler alert! 42.2% of Malta's Gen Z state they would consider leaving their job for a lower salary if the alternative job were more fulfilling - highlighting the importance of strong company culture and brand values i.e. the importance of employer branding.
This webinar hopes to provide HR & marketing leaders with key reflections on how to attract, engage and retain the next generation of talent.
See you there!
Who is this webinar for?
This webinar will be useful for:
small business owners responsible for all aspects of their business
HR team members, HR consultants &/or recruiters looking to learn more about Gen Z & employer branding
marketing team members & marketing agencies looking to learn more about Gen Z & employer branding
WEBINAR: GETTING STARTED WITH EMPLOYER BRANDING IN 5 SIMPLE STEPS.
Join me for a high-energy webinar focusing on 5 simple steps to get started with employer branding!
webinar: getting started with employer branding in 5 simple steps.
Join me for this high-energy webinar focusing on 5 simple steps to get started with employer branding!
webinar: getting started with employer branding in 5 simple steps.
Join me for this high-energy webinar focusing on 5 simple steps to get started with employer branding!